Fashion is an element of society that continuously develops. It improves; it opens doors to new influences. Trends come in, they come out of style, they come back in style, and the cycle never ends. Varying trends have been seen through the years some of which were regrettable while others profitable. When it comes to the latter, a good example would be the rise of silicon wristbands. These affordable accessories may seem like simple, wearable rubber, but they have grown into one of the biggest trends that the fashion world has ever seen. These bands started out as simple accessories, colorful bracelets that could brighten up any outfit, but has been transformed into a resourceful and ever reliable component of many charitable organization’s events and fundraisers.
These days, almost all events that are held for a good cause use silicon wristbands. They come in an assortment of colors and can even don an organization’s tagline or the cause that it is fighting for. Some of the most popular wristband-associated events include Lance Armstrong’s Live strong campaign in yellow, and the fight against breast cancer in all its pinkish glory.
Charitable groups and similar organizations rely heavily on these wristbands to promote their cause. Unlike event shirts and caps, wristbands are more easily worn. They can be worn together with someone’s office attire, they can be used by a suit-wearing executive, they can be worn by a student as he or she attends class, and the list goes on. It is simple, it is small, it is easy to wear, but it does bear a lot of meaning. The color of the wristband alone is enough to attract the attention of other people, and it is usually enough to convey a message. Without having to look for specific details, someone walking down the street seeing someone with a pink wristband can tell that this person is supporting the fight against breast cancer. In most occasions, this is enough to inspire or influence a call to action. Minutes after seeing the silicon wristbands, other people may be enticed to show their support for the cause as well.
Again, there is really no need for organizations to come up with fancy logos or taglines to promote their cause. Plenty of these causes have identifiable colors which can be applied to the manufactured wristbands. The color is enough for people to determine which cause the band is in support to. Aside from the yellow Live strong bands and the pink breast cancer awareness silicon wristbands, other AIDS related concerns can be showcased through red wristbands. For causes related to the Blue Cross agenda, blue bands are used. In the military, one will commonly find wristbands in a specific shade of green. White is used for peace and purple is often used for equality.
When it comes to delivering a message loud and clear, it is pretty surprising how something as simple as a wristband can get the job done. Not only is it a reliable tool for marketing, it is also a great fundraising item. The fact that it is cheap yet meaningful attracts support from across the world. Especially these days that everything can be bought online, the trade becomes even simpler. In this case, not only are these groups earning money that can be used to further their cause even more, but they are also spreading awareness to people from different backgrounds.
In a way, these silicon wristbands, when used for such a purpose, have the ability to garner positive attention. This is why many organizations continue to utilize these particular marketing tools. Considering how popular they are these days and the continuous patronization of consumers, it can safely be said that they will not be going away anytime soon.